Writing a blog post may seem like a daunting task, especially if you’re not familiar with writing for an online audience. But fear not, help is at hand. By following these simple, yet important steps, you could increase traffic to your website and boost your SEO rankings.

1. Write for your target audience

Knowing your target audience and what they’re interested in is essential for producing quality blog posts. What does your audience want to know and read about? When you can answer this question, you can develop a topic for your post. Be open to sharing your inside knowledge, in order to provide readers with informative and useful information.

2. Plan and research

Research your chosen topic to ensure your post provides fresh, relevant and up-to-date information. Think about the length of your blog post. Is your target audience looking for an in-depth article, or would a shorter post be more appropriate if they have limited time? An interesting fact from The Write Practice, suggests that the highest ranking posts on Google are often around the 2,450 word mark.

3. Choose a great title

Not only will a carefully worded title grab your reader’s attention, but it could also help increase your SEO rankings. If you’re providing advice, one potential suggestion is to use lists, such as, “5 ways to improve…”, or “12 top tips for…” as this was revealed to be a great way of attracting more readers, according to research quoted by Buffer.

4. Writing the blog post

The introduction of your article needs to captivate the reader. Given how many distractions there are online, people lose attention quickly and move on. Hook them with a great opening and increase the chances of them reading your full post. Think about how you want to structure the blog and what works best with your content. For example, you could try using lists, sections and subheadings.

An interesting fact from The Write Practice, suggests that the highest ranking posts on Google are often around the 2,450 word mark.

Try to organically include SEO keywords and links in the blog. However, it’s also important not to overdo this, as otherwise your sentences may have an unnatural feel if you’re deliberately implanting keywords into the text. A call to action is best placed at the end of the blog, and could be related to a specific product or service, or could be more generic and ask readers to subscribe to your blog, or to follow you on social media.

5. Add images

Blog posts with images receive significantly higher views than those without. According to Kissmetrics, articles that contain images get up to 94% more views. Large blocks of text can sometimes put readers off, so including at least one image can help retain their attention. Images can be purchased, or you can use sites like Unsplash, which offer free images for commercial and non-commercial use.

6. Editing and proofreading

This is one of the most important steps in the whole process. If it’s feasible, take a break and leave as much time as possible between writing the blog and editing it. This will allow you to approach it with fresh eyes and will enable you to be more critical about the post as a whole.

When editing, it’s worth splitting up large chunks of text into smaller paragraphs. If you have excess information which doesn’t feel particularly relevant and which isn’t adding much value, this could be cut.

Once you’ve finished writing your blog, don’t forget to share and promote it through social media. By following this simple set of blog writing tips, you’ll be well on your way to producing great blogs and building up your subscriber list and potential customers.

Hire a Content Writer to Produce your Blog Posts

If you’re looking to super-charge your content marketing efforts, you should hire a blogger to grow your business. Outsourcing your content marketing efforts to a professional company can save you a tremendous amount of time and effort, while ensuring an exceptional reading experience for your leads and customers.

Contact ZenRevenue today to book a free 30-minute consultation. Our content writing services deliver results to our clients.


Dylan Bridger

Author: Dylan Bridger

Dylan is the Founder of ZenRevenue. He graduated from McGill University with a Bachelor of Engineering & has worked in marketing roles for multinational companies. He loves launching e-commerce shops, drinking coffee, listening to music & spending time with his girlfriend.