If you’re trying to grow your Instagram followers quickly, you probably need a solution to easily schedule Instagram posts in bulk. Thankfully, there’s an awesome solution available: it’s called Schedugram.

Schedugram is an online service that lets you schedule Instagram posts according to your desired calendar. It automatically uploads these photos for you and lets you include captions, hashtags and filters.

Many of the best social media marketing companies are using this service as it’s a huge time-saver and the interface is easy to use.

Schedugram offers a free 7 day trial and then it costs $20 USD per month (per account). It might look a bit pricey, but it’s worth every penny in the time you save.

In this article, I’m going to show you how to use Schedugram to schedule Instagram posts.

Set up your Queue to Schedule Instagram Posts

Once you’ve signed up & logged in to Schedugram, you will come to a dashboard screen like the one below. Signing up is a bit of a process but it’s secure & straight-forward if you follow the instructions.

home page dashboard of schedugram
Start by setting up your queue to tell the app how frequently and at what times you’d like your posts to be automatically uploaded to Instagram.

You can specify different times of the day you’d like to schedule Instagram posts for different days of the week. For example, maybe you want to post at 10:00am on Mondays and at 2:00pm on Tuesdays. This is totally doable.

The screenshot below shows the Queue Settings page which you can access by clicking the corresponding tab in the left-hand column.

For the purpose of this demonstration, I’ll schedule Instagram posts for my LoyalPug & ZenRevenue Instagram accounts to showcase the app’s functionality.

Schedugram screenshot showing how to schedule Instagram posts

This page is pretty intuitive and easy-to-use. As you can see along the bottom, there’s a column for each day of the week with an Add button for each day.

Click Add to specify a time at which Schedugram should automatically post your photos to Instagram. You can add multiple posts per day.

Choosing the Best Time to Post on Instagram

You might be wondering: “When is the best time to post on Instagram?”

According to Later, the best time to share photos on Instagram is between 7-9pm. This question is up for debate & many social media marketing companies have conflicting opinions on it. One thing is for sure: you want to post on Instagram when the maximum amount of your target users are active on the app.

Naturally, you want your post to be seen by as many potentially interested people as possible. The best way to achieve this goal is by reflecting on when your target audience is most likely using Instagram.

The answer to this question depends on the nature of your business and, more specifically, on the daily schedule of your target market.

Understand your Target Market before Creating your Instagram Schedule

Let’s say you run a shoe repair shop that targets busy, fast-paced professionals in your local city. Based on common sense, your target market is most likely using Instagram on their lunch break or after work in the evenings. This is assuming they’re not Instagramming during business hours…

So you’re probably best to schedule a post between 12-1pm or after, say, 6pm when your target audience has gotten home from work.

On the other hand, let’s say you live in New York City and own a niche e-commerce shop selling T-shirts targeted to college students in California. In this case, you need to factor in the time zone difference between New York and California. You also need to consider the average college student’s daily schedule.

College students may be checking Instagram throughout the day between classes, so you could schedule posts from 9-5 in California’s local time zone. Or perhaps this demographic tends to make impulse purchases on Sunday nights immediately before bed. If so, find out when college students in Cali are going to sleep & send them an update within 20 minutes of bedtime.

Research your target market. Talk to them. Observe them. Ask them when they use Instagram. And plan your Instagram queue within Schedugram accordingly.

instagram on mobile phone with pen and notepad

Uploading Photos into your Queue

The next step is to upload photos to be posted to Instagram into your queue.

Click on Upload Posts in the left-hand column and it will bring you to the following screen.

screenshot of page on schedugram used to upload photos to be scheduled to Instagram
Click on the blue Upload button and select from where you would like to upload your photo. Schedugram lets you upload from your computer, Google Drive, Dropbox, or Canva.

For the purposes of illustration, I’ll schedule an upload to the adorable @loyalpug Instagram account. (Disclaimer: LoyalPug is a client of mine so I am 100% biased.)

Check out the screenshot below to see how you add captions when you schedule Instagram posts.

screenshot from schedugram app showing how to add caption to a photo
You can also edit the photo and tag users by clicking on the icons underneath the photo within the Media column above. Note that some features are still in beta mode. For example, the “First Comment” feature that allows you to put hashtags in the first comment rather than in the caption itself is still being tested.

Once you are satisfied with the content, click Submit to add this photo to your queue. This will feed the photo to your calendar & Schedugram will automatically publish the photo to Instagram.

The best part is: you don’t need to have Schedugram open & running on your computer to automatically publish posts to Instagram. It works its magic remotely. Pretty sweet, huh?

 

[optin-cat id=54973]

 

View your Calendar of Scheduled Instagram Posts

After loading content into your queue, you can view your upcoming scheduled posts in calendar view by selecting Calendar in the left-hand column.

This view is particularly useful if you manage multiple Instagram accounts and want to see a snapshot of what’s scheduled for the upcoming weeks or months.

screenshot of calendar in Schedugram app to schedule instagram posts

You can always modify or change your mind after scheduling Instagram posts by clicking Upcoming Posts in the left-hand column.

This will bring you to the following page. You can click Edit Post to modify any upload or Trash to delete any post.

screenshot of Upcoming Posts page on Schedugram used to modify scheduled instagram posts

Benefits of using Schedugram to Schedule Instagram Posts

In conclusion, here are some of the benefits of using Schedugram to schedule posts on Instagram:

  • Saves You Time: While posting photos to Instagram is a fairly quick process, it gets time-consuming if you manage multiple Instagram accounts. Schedugram saves you time by letting you queue up a series of automatic posts.
  • Copy & Pasting Hashtags: A common strategy for growing Instagram accounts is including up to 29 hashtags per post to expand your organic reach. The Instagram mobile app, however, does not let you copy & paste hashtag combinations from other accounts. With Schedugram, you can copy & paste hashtags directly from a popular post into your caption. This might sound insignificant but it’s convenient for testing proven hashtag combinations from competitor Instagram accounts.
  • Reasonable Pricing: At $20USD per month (per Instagram account), Schedugram pays for itself if you value your time at $20USD per hour or more. If you’re posting on Instagram 3-5 times per day, seven days a week, you could easily consume one hour per month in Instagramming.

What are your thoughts? Have you used Schedugram before? Share your best practices for scheduling Instagram posts in the comments below!

Cheers!

Dylan
Founder of ZenRevenue

Looking for help with your social media marketing? I’d be happy to share some advice with you! Contact us today and let’s chat about your company’s social media strategy.

 

Dylan Bridger

Author: Dylan Bridger

Dylan is the Founder of ZenRevenue. He graduated from McGill University with a Bachelor of Engineering & has worked in marketing roles for multinational companies. He loves launching e-commerce shops, drinking coffee, listening to music & spending time with his girlfriend.

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