As consumers continue to build up a healthy disdain for traditional advertising, quality content has emerged as a critical cornerstone in the world of modern marketing. Whether you’re a butcher, a baker or a candlestick maker (or something a little more 21st century), there’s a pretty good chance that investing in content writing services could help you grow your business.

How?

How Content Writing Services Can Help You Grow Your Business

SEO

Perhaps the most important benefit of creating awesome content is that it can dramatically improve your website’s search engine optimization (SEO). Using a company that offers content writing services to produce regular blog articles satisfies a number of criteria that search engines take into account when ranking pages. Such criteria include internal linking, backlinks, number of indexed pages, site depth and breadth, and so on. Satisfying these criteria can in turn help potential customers find your company.

Companies that blog get 55% more visitors.

Authority

Having a blog gives you the opportunity to flex your industry knowledge and frame yourself as a thought leader in your niche. This inspires trust and can increase your chances of a sale.

About 56% of business bloggers believe their content has helped their company establish a position of authority.

Accelerate the sales cycle

Carefully planned content that targets a specific pain point can preemptively address a potential client’s concerns before they’re even aware they had a question to ask. This helps move your clients through the sales cycle, thereby maximizing your chances of a sale. Leveraging content writing services can help you accelerate your sales cycle.

More than 6 in 10 (61%) U.S. online customers have made a purchase based on recommendations from a blog.

Generate new leads

Creating valuable content gives you a unique opportunity to capture contact information from readers and transform these leads into sales. Capturing email leads for long-term email marketing is invaluable for small businesses and large corporations alike as it enables you to maintain a prolonged relationship with your readers and build up consumer trust.

Small businesses that blog get 69% more lead growth than those that do not.

Should You Write Blog Content Yourself?

The most important part of content marketing is, well, the content. To truly reap the benefits of content marketing, your content needs to be engaging, flawlessly written and provide some sort of value to your customers. While it may be tempting to write the content yourself (after all, who knows your business better than you do?), in most cases going the DIY route isn’t the best option.

Why?

The biggest issue is that it’s not an efficient use of your time. Planning, researching, creating and editing a good piece of content can take hours upon hours – time that could undoubtedly be better spent on other parts of your business.

Looking beyond the time investment, you also have to remember that a blog is more than a collection of thoughts and ideas. It’s an extension of your brand, and as such you need to be certain that the image you’re conveying is aligned with your company’s positioning. Content that contains spelling mistakes, grammatical issues and hard-to-read sentences can reflect poorly on your brand’s image.

With these issues in mind, it’s almost always a better idea to hire a professional blogger to manage this high value, time-consuming task for you.

 

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What to Look for When Hiring a Blogger?

Generally speaking, there are five key things to look for when hiring a blogger:

  1. Experience

With your brand’s reputation on the line, you probably want to avoid hiring someone who’s new to the writing game. Ask for a few writing samples and have a close look at the work to get a feel for the writer’s style. Be sure to look out for attention to detail and how well the content flows as a whole.

  1. Expertise

Nobody (including your customers) wants to read generic content that offers no value. A blogger who is familiar with your niche will be able to write far more convicted and engaging content than a non-specialist writer.

  1. A Strong Writing Voice

Anyone can learn to write grammatically correct sentences, but creating content that’s legitimately compelling requires something less quantifiable: a good writing voice. Essentially, look for a writer whose work you actually like reading. If you enjoy reading the writer’s articles, there’s a good chance that your customers will enjoy reading it too.

  1. Professionalism

All the talent in the world can’t make up for a lack of professionalism. A good blogger will be responsive to emails, receptive to feedback and always (always!) hit their deadlines.

  1. Testimonials

Ask the writer for the contact details of one of their previous clients. If the blogger is as good as they say they are, they’ll be more than happy to put you in touch with a past customer. This past customer will be able to give you some honest insight into what it’s like to work with the content writer.

Content Writing Services for your Business

Looking to outsource your blog writing needs to a reliable content marketing company? ZenRevenue offers high quality content writing services to a variety of industries.

Our team of professional content writers focuses on producing well-researched and compelling blog content to convert readers into leads. Contact us today and we’ll get back to you within 24 hours to discuss your content marketing needs!

 

Dylan Bridger

Author: Dylan Bridger

Dylan is the Founder of ZenRevenue. He graduated from McGill University with a Bachelor of Engineering & has worked in marketing roles for multinational companies. He loves launching e-commerce shops, drinking coffee, listening to music & spending time with his girlfriend.